Richpower Industries, a manufacturer based in Upstate South Carolina, today launched a dramatically upgraded website for their most popular power tool brand – Genesis Power Tools. The website is genesispowertools.com. New features include better navigation, product registration, operator manual downloads, and an extensive “Where to Buy” store locator powered by Google maps. Genesis Power Tools is a complete line of hand-held and benchtop power tools for the DIYer that is available at distributors all over North America.